art director / User Interface Designer / National Marketing assistant / visual department store coordinator
As Creative Design for Equmen Ltd, I coordinate with the Head Marketing Director, Chief Executive Officer, International Sales Director, and local Design and Web Design Agencies.
My responsibilities included; management of creative projects from concept to completion. Coordinating and communicating production needs with print suppliers and PR departments.
Creating Global advertising and marketing strategies and campaigns. Creation of communication materials. Trades show booth designs, UI / UX design, e-marketing strategies and email campaigns development.
Art direction for editorial and product photo shoots, product development, lighting display design for international department stores, as well as event planning and coordination.
Equmen specializes in men’s Core Precision™ undergarments. This high-performance compression range leverages sport technology, built in physiotherapy and designer insights for use by men on a daily basis, from work to weekend, street to sport.
Equmen's Global launch in 2009, was the heralded as the hottest new underwear brand for men on the planet and the most innovated advancement to men's fashion in over a decade.
Equmen is ranged globally with exclusive department stores, Brown Thomas Ireland, Selfridges UK, Saks 5th Avenue USA, de Bijenkorf The Netherlands, Simons Quebec Canada, and David Jones Australia.
Equmen has been featured in Time Magazine, N Times, Mens Health, Macleans Magazine & GQ. They have been featured on Today in America, A Current Affair, CBS News and The Breakfast show.
They continue to be the revolutionary mind behind the physio and sport compression garment category.